AN EXPLORATORY STUDY OF MAPPING CONSUMER BEHAVIOR IN THE CONTEXT OF ONLINE MARKETING ENVIRONMENT WITH SPECIAL REFERENCE TO NAGPUR REGION

Dr. Nirzar Kulkarni, Dr. Keyur Parekh

Abstract
Regardless of the information that creativity over the internet, small inquire about movement has investigated the part of variations in online marketing. Particularly, how buyers react to varying internet sites has got no query about consideration inside the existing writing. To address this inadequacy, the present consideration reviewed customer response within the challenge of changes inside the profit-making retail internet site. It did so over two measurements of changes; the Website features related measurement and the Website aesthetics related measurement. This study aims to decide the results of creating variations to retail internet sites by observing customer’s reaction to modify originated confidential information on the retail internet site. Precisely, how buyers react to two sorts of changes is examined. Inside this, the enthusiastic, mental, rational, and behavioral reactions of buyers are inspected to help within the advancement of a show laying out the results of change, eventually coming about in accepting gain – the acknowledgment of the improved internet site as a substitution for the first.

Key words: Online marketing, retailing innovation, digitization and consumer response

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