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Research Article 


INFUSING CULTURAL CAPITAL INTO PRODUCT DESIGN: CASE STUDY OF ACOMMUNITY CO-DESIGN PROJECT

Rosjana Chandhasa, Panu Pattanapanithipong.

Abstract
This study investigated the cultural significance of the butterfly bush (Buddleja paniculata)in the construction of Thai meaning, belief, ritual, wisdom, and tradition with the goal of developing and implementinga model for a creative process to co-design related cultural capital products. The researchers synthesized theaesthetic and cultural characteristics of thebutterfly bush for application to creative pattern designs and productsand identified two cultural dimensions composed of meaning and belief that could be adapted into design patterns along with the flower’s colors and composition. The synthesized patterns were applied to three types of women’s bags based on an analysis of women's bag use behaviors, and the final products were evaluated by 3 flower experts, 3 design experts, 100 customers and fabric and bag producers.The results showed high satisfaction with the representativeness, attractiveness, and usability of the fabric and bag designs. The results highlight the value of cultural capital for producing attractive goods that align with market demand and contribute to sustainable livelihoods, as well as the critical roles of consumers, designers, and producers in the collaborative design of such products.

Key words: co-design, creative arts, cultural capital, flower symbolism, product design


 
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Pubmed Style

Rosjana Chandhasa, Panu Pattanapanithipong. INFUSING CULTURAL CAPITAL INTO PRODUCT DESIGN: CASE STUDY OF ACOMMUNITY CO-DESIGN PROJECT . EEO. 2021; 20(5): 1021-1028. doi:10.17051/ilkonline.2021.05.111


Web Style

Rosjana Chandhasa, Panu Pattanapanithipong. INFUSING CULTURAL CAPITAL INTO PRODUCT DESIGN: CASE STUDY OF ACOMMUNITY CO-DESIGN PROJECT . http://ilkogretim-online.org//?mno=56602 [Access: April 09, 2021]. doi:10.17051/ilkonline.2021.05.111


AMA (American Medical Association) Style

Rosjana Chandhasa, Panu Pattanapanithipong. INFUSING CULTURAL CAPITAL INTO PRODUCT DESIGN: CASE STUDY OF ACOMMUNITY CO-DESIGN PROJECT . EEO. 2021; 20(5): 1021-1028. doi:10.17051/ilkonline.2021.05.111



Vancouver/ICMJE Style

Rosjana Chandhasa, Panu Pattanapanithipong. INFUSING CULTURAL CAPITAL INTO PRODUCT DESIGN: CASE STUDY OF ACOMMUNITY CO-DESIGN PROJECT . EEO. (2021), [cited April 09, 2021]; 20(5): 1021-1028. doi:10.17051/ilkonline.2021.05.111



Harvard Style

Rosjana Chandhasa, Panu Pattanapanithipong (2021) INFUSING CULTURAL CAPITAL INTO PRODUCT DESIGN: CASE STUDY OF ACOMMUNITY CO-DESIGN PROJECT . EEO, 20 (5), 1021-1028. doi:10.17051/ilkonline.2021.05.111



Turabian Style

Rosjana Chandhasa, Panu Pattanapanithipong. 2021. INFUSING CULTURAL CAPITAL INTO PRODUCT DESIGN: CASE STUDY OF ACOMMUNITY CO-DESIGN PROJECT . Elementary Education Online, 20 (5), 1021-1028. doi:10.17051/ilkonline.2021.05.111



Chicago Style

Rosjana Chandhasa, Panu Pattanapanithipong. "INFUSING CULTURAL CAPITAL INTO PRODUCT DESIGN: CASE STUDY OF ACOMMUNITY CO-DESIGN PROJECT ." Elementary Education Online 20 (2021), 1021-1028. doi:10.17051/ilkonline.2021.05.111



MLA (The Modern Language Association) Style

Rosjana Chandhasa, Panu Pattanapanithipong. "INFUSING CULTURAL CAPITAL INTO PRODUCT DESIGN: CASE STUDY OF ACOMMUNITY CO-DESIGN PROJECT ." Elementary Education Online 20.5 (2021), 1021-1028. Print. doi:10.17051/ilkonline.2021.05.111



APA (American Psychological Association) Style

Rosjana Chandhasa, Panu Pattanapanithipong (2021) INFUSING CULTURAL CAPITAL INTO PRODUCT DESIGN: CASE STUDY OF ACOMMUNITY CO-DESIGN PROJECT . Elementary Education Online, 20 (5), 1021-1028. doi:10.17051/ilkonline.2021.05.111








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