Open Access and Peer-reviewed
Home Journal Issues Guide for Authors Editorial Board Aims & Scope About Journal News & Announcements


Research Article 


Main Stream Media and their Social Responsibilities with special reference to NDTV group Campaigns

Dr. Neeraj Khattri, Yashasvi Yadav.

Abstract
Backbone of democracy is media which act as a bridge between society and government. The media plays a constructive role in today’s society from increasing public awareness to collecting view and opinions of people in various issues. The media hold the position of trust and social responsibility. Social responsibility is an ethics that guide any action, be it media or different organization that put an obligation toward the environment, society, economy, and culture. In this research, researcher tries to find out the whole process of each campaign organized by NDTV and how social responsibility theory of media is fulfilled by these campaigns. In this research paper qualitative analysis is used for finding the impact on audience after initiating these campaigns. This research paper will benefit the other news channel to be responsible towards their social responsibility theory of media. Through this research paper it is recommended and suggested to all news channels to organize campaign and resolve the social issues of this country. It is also suggested that Universities must include social responsibility theory in journalism course for students in order to raise awareness about social responsibility and promote youth to take active participation in the campaigns.

Key words: Media, campaigns, Social Responsibility Theory of media, News channel, Social issues, Universities.


 
ARTICLE TOOLS
Abstract
PDF Fulltext
How to cite this articleHow to cite this article
Citation Tools
Related Records
 Articles by Dr. Neeraj Khattri
Articles by Yashasvi Yadav
on Google
on Google Scholar


How to Cite this Article
Pubmed Style

Dr. Neeraj Khattri, Yashasvi Yadav. Main Stream Media and their Social Responsibilities with special reference to NDTV group Campaigns. EEO. 2021; 20(5): 1551-1567. doi:10.17051/ilkonline.2021.05.172


Web Style

Dr. Neeraj Khattri, Yashasvi Yadav. Main Stream Media and their Social Responsibilities with special reference to NDTV group Campaigns. http://ilkogretim-online.org//?mno=58555 [Access: April 09, 2021]. doi:10.17051/ilkonline.2021.05.172


AMA (American Medical Association) Style

Dr. Neeraj Khattri, Yashasvi Yadav. Main Stream Media and their Social Responsibilities with special reference to NDTV group Campaigns. EEO. 2021; 20(5): 1551-1567. doi:10.17051/ilkonline.2021.05.172



Vancouver/ICMJE Style

Dr. Neeraj Khattri, Yashasvi Yadav. Main Stream Media and their Social Responsibilities with special reference to NDTV group Campaigns. EEO. (2021), [cited April 09, 2021]; 20(5): 1551-1567. doi:10.17051/ilkonline.2021.05.172



Harvard Style

Dr. Neeraj Khattri, Yashasvi Yadav (2021) Main Stream Media and their Social Responsibilities with special reference to NDTV group Campaigns. EEO, 20 (5), 1551-1567. doi:10.17051/ilkonline.2021.05.172



Turabian Style

Dr. Neeraj Khattri, Yashasvi Yadav. 2021. Main Stream Media and their Social Responsibilities with special reference to NDTV group Campaigns. Elementary Education Online, 20 (5), 1551-1567. doi:10.17051/ilkonline.2021.05.172



Chicago Style

Dr. Neeraj Khattri, Yashasvi Yadav. "Main Stream Media and their Social Responsibilities with special reference to NDTV group Campaigns." Elementary Education Online 20 (2021), 1551-1567. doi:10.17051/ilkonline.2021.05.172



MLA (The Modern Language Association) Style

Dr. Neeraj Khattri, Yashasvi Yadav. "Main Stream Media and their Social Responsibilities with special reference to NDTV group Campaigns." Elementary Education Online 20.5 (2021), 1551-1567. Print. doi:10.17051/ilkonline.2021.05.172



APA (American Psychological Association) Style

Dr. Neeraj Khattri, Yashasvi Yadav (2021) Main Stream Media and their Social Responsibilities with special reference to NDTV group Campaigns. Elementary Education Online, 20 (5), 1551-1567. doi:10.17051/ilkonline.2021.05.172








AUTHOR LOGIN

REVIEWER LOGIN

Indexed
&
Abstracted


Indexing

İlköğretim Online (IOO) - Elementary Education Online (EEO) is indexed in:


ABOUT JOURNAL
POLICIES
STATEMENTS