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Research Article 


The relationship within green marketing strategies and market performance of Pakistan SMEs

Riaz Ahmad, MunawarJaved Ahmad, Muhammad Farhan, Muhammad Ali Arshad, Ehtisham Ali.

Abstract
The current study purpose is to investigate the relationship between the green marketing strategies and market performance of Pakistan SMEs. For this purpose, the self-administered administered was distributed among the 300 managers which yield a 71 percent response rate. The study using the quantitative research approach and cross sectional research design. The Structural Equation Modeling (SEM) had shown that lean green marketing strategies had a positive and significant relationship with the marketing performance. In addition, green promotion marketing strategies also had a positive and significant relationship with the marketing performance. In the same vein, shaded green marketing strategies also had a positive and significant relationship with the market performance. On the other hand, the defensive green and extreme green marketing strategies had not a significant relationship with the market performance. The current study added a body of literature that could provide help to become a new research area in future. The research limitation and future directions had also discussed at the end of the study.

Key words: green marketing strategies, market performance, SMEs, Pakistan.


 
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How to Cite this Article
Pubmed Style

Riaz Ahmad, MunawarJaved Ahmad, Muhammad Farhan, Muhammad Ali Arshad, Ehtisham Ali. The relationship within green marketing strategies and market performance of Pakistan SMEs. EEO. 2021; 20(5): 3961-3970. doi:10.17051/ilkonline.2021.05.435


Web Style

Riaz Ahmad, MunawarJaved Ahmad, Muhammad Farhan, Muhammad Ali Arshad, Ehtisham Ali. The relationship within green marketing strategies and market performance of Pakistan SMEs. http://ilkogretim-online.org//?mno=68425 [Access: April 09, 2021]. doi:10.17051/ilkonline.2021.05.435


AMA (American Medical Association) Style

Riaz Ahmad, MunawarJaved Ahmad, Muhammad Farhan, Muhammad Ali Arshad, Ehtisham Ali. The relationship within green marketing strategies and market performance of Pakistan SMEs. EEO. 2021; 20(5): 3961-3970. doi:10.17051/ilkonline.2021.05.435



Vancouver/ICMJE Style

Riaz Ahmad, MunawarJaved Ahmad, Muhammad Farhan, Muhammad Ali Arshad, Ehtisham Ali. The relationship within green marketing strategies and market performance of Pakistan SMEs. EEO. (2021), [cited April 09, 2021]; 20(5): 3961-3970. doi:10.17051/ilkonline.2021.05.435



Harvard Style

Riaz Ahmad, MunawarJaved Ahmad, Muhammad Farhan, Muhammad Ali Arshad, Ehtisham Ali (2021) The relationship within green marketing strategies and market performance of Pakistan SMEs. EEO, 20 (5), 3961-3970. doi:10.17051/ilkonline.2021.05.435



Turabian Style

Riaz Ahmad, MunawarJaved Ahmad, Muhammad Farhan, Muhammad Ali Arshad, Ehtisham Ali. 2021. The relationship within green marketing strategies and market performance of Pakistan SMEs. Elementary Education Online, 20 (5), 3961-3970. doi:10.17051/ilkonline.2021.05.435



Chicago Style

Riaz Ahmad, MunawarJaved Ahmad, Muhammad Farhan, Muhammad Ali Arshad, Ehtisham Ali. "The relationship within green marketing strategies and market performance of Pakistan SMEs." Elementary Education Online 20 (2021), 3961-3970. doi:10.17051/ilkonline.2021.05.435



MLA (The Modern Language Association) Style

Riaz Ahmad, MunawarJaved Ahmad, Muhammad Farhan, Muhammad Ali Arshad, Ehtisham Ali. "The relationship within green marketing strategies and market performance of Pakistan SMEs." Elementary Education Online 20.5 (2021), 3961-3970. Print. doi:10.17051/ilkonline.2021.05.435



APA (American Psychological Association) Style

Riaz Ahmad, MunawarJaved Ahmad, Muhammad Farhan, Muhammad Ali Arshad, Ehtisham Ali (2021) The relationship within green marketing strategies and market performance of Pakistan SMEs. Elementary Education Online, 20 (5), 3961-3970. doi:10.17051/ilkonline.2021.05.435








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