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Research Article 


Health based public service messages on Pakistani television channels

Qaisar Khan, Kalimullah khan, Sher Akbar, Sundus Khan.

Abstract
The study examines the public service messages (PSM) aired on the Pakistani television channels during 2016-2018. The study highlights that most of the time PSM fails to deliver the message to the audience due to different socio-economic background and audiences' limited scope of understanding. The current study examined six selected PSMís 1) Jab Cigarette Jalta Hai, Cancer Palta Hai (2016), 2) Chalo Aaj Se Erada Karain, 5 minute Apnay Namkarain (2018), 3) Calcium Deficiency (2017), 4) Tips to avoid heat stroke (2018), 5) NSP- Malnutrition (2018) and 6) World Polio Day (2017). The study used AIDA model, Persuasion theory and Social responsibility theory. Survey was conducted through questionnaire to get responses from selected universitiesí students in Islamabad, Pakistan. The study urges that all types, especially health related PSMS must have rationality; effective substance should be contained in a simple language with effective presentation.

Key words: Public service message, Persuasion, Audience Behaviour, Health Issues.


 
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How to Cite this Article
Pubmed Style

Qaisar Khan, Kalimullah khan, Sher Akbar, Sundus Khan. Health based public service messages on Pakistani television channels. EEO. 2021; 20(6): 148-157. doi:10.17051/ilkonline.2021.06.017


Web Style

Qaisar Khan, Kalimullah khan, Sher Akbar, Sundus Khan. Health based public service messages on Pakistani television channels. http://ilkogretim-online.org//?mno=85089 [Access: June 02, 2021]. doi:10.17051/ilkonline.2021.06.017


AMA (American Medical Association) Style

Qaisar Khan, Kalimullah khan, Sher Akbar, Sundus Khan. Health based public service messages on Pakistani television channels. EEO. 2021; 20(6): 148-157. doi:10.17051/ilkonline.2021.06.017



Vancouver/ICMJE Style

Qaisar Khan, Kalimullah khan, Sher Akbar, Sundus Khan. Health based public service messages on Pakistani television channels. EEO. (2021), [cited June 02, 2021]; 20(6): 148-157. doi:10.17051/ilkonline.2021.06.017



Harvard Style

Qaisar Khan, Kalimullah khan, Sher Akbar, Sundus Khan (2021) Health based public service messages on Pakistani television channels. EEO, 20 (6), 148-157. doi:10.17051/ilkonline.2021.06.017



Turabian Style

Qaisar Khan, Kalimullah khan, Sher Akbar, Sundus Khan. 2021. Health based public service messages on Pakistani television channels. Elementary Education Online, 20 (6), 148-157. doi:10.17051/ilkonline.2021.06.017



Chicago Style

Qaisar Khan, Kalimullah khan, Sher Akbar, Sundus Khan. "Health based public service messages on Pakistani television channels." Elementary Education Online 20 (2021), 148-157. doi:10.17051/ilkonline.2021.06.017



MLA (The Modern Language Association) Style

Qaisar Khan, Kalimullah khan, Sher Akbar, Sundus Khan. "Health based public service messages on Pakistani television channels." Elementary Education Online 20.6 (2021), 148-157. Print. doi:10.17051/ilkonline.2021.06.017



APA (American Psychological Association) Style

Qaisar Khan, Kalimullah khan, Sher Akbar, Sundus Khan (2021) Health based public service messages on Pakistani television channels. Elementary Education Online, 20 (6), 148-157. doi:10.17051/ilkonline.2021.06.017








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