SURAJ VERMA; KULDEEP CHAND ROJHE. Importance of evaluative criteria in decision process of selected FMCG among rural consumers: A comparison of Compensatory and Non – Compensatory structures. Elementary Education Online, [S. l.], v. 20, n. 5, p. 3039–3052, 2023. Disponível em: https://ilkogretim-online.org/index.php/pub/article/view/5685. Acesso em: 5 jan. 2025.