Suraj Verma, and Kuldeep Chand Rojhe. “Importance of Evaluative Criteria in Decision Process of Selected FMCG Among Rural Consumers: A Comparison of Compensatory and Non – Compensatory Structures”. Elementary Education Online, vol. 20, no. 5, Dec. 2023, pp. 3039-52, https://ilkogretim-online.org/index.php/pub/article/view/5685.