Sulekha, and Kiran Mor,. “STUDY OF MARKET MIX FOR THE BRAND PREFERENCES FOR PERSONAL CARE PRODUCTS: A DEMOGRAPHIC COMPARISION for HUL and ITC”. Elementary Education Online 20, no. 5 (December 19, 2023): 2433–2446. Accessed January 5, 2025. https://ilkogretim-online.org/index.php/pub/article/view/5548.