Yu-Kyung Yim, Gwi-Gon Kim. The effects of fit and novelty according to brand collaboration on product attitude: the moderating effect of age. Elementary Education Online [Internet]. 2023 Dec. 15 [cited 2024 Jul. 27];20(3):1212-21. Available from: https://ilkogretim-online.org/index.php/pub/article/view/1997