INFLUENCE OF DIGITAL MARKETING ON PURCHASE OF MOBILE PHONES

Abstract

Digital marketing involves using various technological channels, such as search engines and social media, to promote a business' products or services. This form of marketing has become highly popular because it allows for more flexibility and is more convenient for consumers. It also provides mobile companies with a great way to provide information about their products. As time goes on and technology continues to advance, digital marketing will only become more important. Digital marketing is a modern-day method of marketing. It has become more popular because it gives people the convenience and flexibility they need. Mobile Phones has become indispensable item, the regular days cannot move without mobile phones. This paper examines the influence of Digital marketing on purchase of Mobile Phones.