Customer Attitude On Privacy Issues In The E- Banking Websites - A Study With Reference To Commercial Banks In Theni District

Abstract

This paper gives a brief analysis of the attitude on privacy issues in the e-banking websites in commercial banks at Theni District. This study is an empirical research. The primary data were collected by personal interview of the selected respondents by using interview schedule. The primary data were collected from the bank customers directly during the month of January 2021 to June 2021 . The researcher used convenient sampling method to collect data from the sample respondents. First hand data were collected from the respondents directly by the researcher himself with the help of an interview schedule. Percentage analysis and chi-square test were used to analyse the data. The main objective of the study is Customer attitude on privacy issues in the ebanking websites by the commercial banks in Theni District. The sample size taken up for the limited to one fifty e-banking users of State Bank of India the researcher used convenient sampling technique. The researcher interested to find out what are the customer attitude of the privacy issues in the E-banking websites of commercial banks in Theni district. Finally conclusions were drawn and suggestions were offered.