AN EMPIRICAL INVESTIGATION OF IMPACT OF GREEN HRM ON EMPLOYEE BEHAVIOR

Abstract

Recently, resource conservation is inevitable for businesses to achieve the competitive edge and it significance is highly debatable under pro-environmental behavior of stakeholders on micro level for sustainability. However, the analysis on OCBE is scant and less explored in this regard.Thus the chief objective of this study was to develop a model that could help in cultivating an environmental friendly behavior. Therefore, drawing upon the social identity theory, the analysis was made with sample size of 950 employees of hotelindustry in Pakistan through Structural Equation Modelling by using AMOS. Results revealed a positive relationship among the variables. Moreover, Organizational Identification and Employee Environmental Commitment mediate this association. While
Individual Green Value moderates the relationship between Green HRM and OCBE.Thus the study is an insight to sustainability scholars and HR managers to help in developingOCBE among employees.