Study Of Factors Determining Effective Customer Experience Management In Telecom Brands: An Empirical Research

Abstract

Indian Mobile service provider industry is going through very intense cut throat competition at present in India. It is very important for current players to gain competitive advantage over rivals. Customer Experience is one of the major concepts that gain importance in the
present time amongst researcher. This paper aims at exploration and evaluation of various factors that works as determinant and provides valuable experience to customers.