Green Banking Services: Customers’ perception towards business sustainability during COVID 19

Abstract

The banking sector in India is the lifeline of the nation. It is the largest financial sector in India. Indian banks have the potential to become fifth largest in the world by 2020 and third largest by 2025. Banks have helped in country’s economic development and have transferred the hopes of people into the reality. Green Banking is different from traditional banking as it is the concept of promoting sustainable development in the country. Banks and financial institutions can play a major and decisive role in these global efforts to make our planet a better place to live in. As a provider of finance, banker can ensure that businesses adopt environment friendly practices. This research is conducted to find out the customers perception towards green services to business customers during this COVID period. 400 customers and bank employees from various parts of Karnataka participated in this research.