A Cause And Effect Study Of Digital Marketing E- Quality Service On The Customers Trust & Consumer In Online Shopping Behavior

Abstract

This study aims to find the effect of Digital Marketing E- Quality Service on the Customers Trust & Consumer in Online Shopping Behavior. The exploratory research design is used for the exploration of new facts, new knowledge, and new information on online shopping trends. The descriptive research design is used to test the hypothesis. A total of 345 respondents are selected for the study of customer satisfaction in online shopping. The significance level is set at 5% in this study. The correlation and regression analysis are used for the cause-and-effect relationship between independent and dependent variables. The bar and pie chart are also used for the pictorial presentation of the data. The SPSS 23.0 version software is used for the data analysis.The findings concluded that there is an effect of digital marketing e- quality service on consumer trust and customer satisfaction in online shopping