Young India’ Votes: Assessing The Impact Of Social Media On First Time Voters With Special Reference To Voters Of Assam, India

Abstract

India is not just the largest democracy of the world with largest population of young people. Along with a large base of young voters India is also one of the largest users of social media. The major objective is to understand by digital platforms play a key role when it comes to political socialization in the present era. A survey of 239 first time voters was conducted to understand the impact of social media campaign. The result shows that the social media and its increasing use by political stakeholders have opened new challenges and opportunities in political landscape.