E-Marketing and Its Impact on The Competitive Advantage

Abstract

Competitive advantage is considered as a subject that haunts business organizations all over the world due to its importance in the organizations ’quest to increase its profitability and productivity. Hence, this forces the organizations to extend all their efforts, and to follow all the relevant methods and strategies to reach the competitive advantage. Therefore, this study is aimed at identifying the impact of E-Marketing on the competitive advantage by following three strategies for competitive advantage which are (Cost leadership, Focus, & Differentiation) in Al-Razi Pharmacies in the city of Irbid. The study population consisted of (120) pharmacy workers, for which the researchers distributed (92) questionnaires, where the study used the descriptive and analytical approach to describe the phenomenon in question. Finally, the study found out that E-Marketing has an effect on all the dimensions of the competitive advantage .