Marketing Strategy In Advertisements Using Mascot Through Animation

Abstract

The study aims to understand the effectiveness of animation in advertisements and its process to attract or approach the audience. The study highlights the purpose of using animation in advertising which has evolved from a very different perspective. Nowadays, animation and cartoons do not remain as children’s entertainment only. The study tries to analyze how animation helps
advertisers or advertising agencies utilize mascots in advertising to do product marketing through animation. The study also analyzes the two different brand mascots that were showcased very creatively through animation. The research design was quantitative and its research type was casual. The study has concentrated on the very funneled demographic of people who used to watch TV, online videos, television commercials, and YouTube videos.