A STUDY ON PRE-PURCHASE AND POST PURCHASE OF CONSUMER BEHAVIOUR

Abstract

This research paper mainly focuses on investigation about the Consumer purchasing behaviour of people, gatherings, or associations and every one of the exercises related to the buy, use and transfer of merchandise and enterprisesincluding the consumer's enthusiastic, mental and social reactions that go before or pursue these activities. India is the second biggest consumer showcase on the planet. The Indian consumer profile has been created and changed as far as training, salary, occupation, and reference gathering and media propensities. Post purchase behavior indicates whether or not or not repeat purchases are going to be created. whether or not the client can suggest the merchandise to others or not. It indicates whether or not long profits will or can't be expected. All this
may have gotten wind by the post-purchase behavior of the purchasers. Post purchase is the last introduction to the decision-making method. when getting a product, a client is either glad or discontented and his satisfaction or discontentment depends on his expectation and also the distinction between the performance. Expectations provide the degree of customer’s satisfaction/ dissatisfaction with the product... The research paper deals with the study on pre and post purchase behavior of consumer. The study found out that Descriptive research on post purchase and per purchase of consumer behaviour. Convenient Sampling method is used in this study to collect the sample.1178 sample are recorded. The independent variables used are post purchase and pre purchase. The Statistics used is chi - square