Religious Moderate Practices in Jakarta: Mapping dissemination and Spread of Religious Contentin Social Media during the Pandemic

Abstract

The dissemination of information containing religious content by certain groups uses social media as the most effective means of dissemination. The spread of religious content is massive and uncontrolled, especially those containing contents disharmony violence could have an impact on social life. This article will map out how the spread of religious content by people in Jakarta through virtual media during Pandemic. This study adopted a quantitative approach by using AISAS media marketing theory (Attention, Interest, Search, Action and Share) in order to read and analyze the data obtained. It was found that the moderation index in Jakarta reached 78.4, with an index on the understanding dimension of 91.0 and the attitude dimension of 65.7. The moderation index tends to be lower among women and gen Z. The moderation index tends to be lower for those who actively spread religious content on the internet. Inclusivist groups in Jakarta dominate (94.0%), compared to exclusivists (6.0%). The moderation index for the Exclusivist group reached 28.6, much lower than the inclusivist group(81.0).