AN OVERVIEW OF SOCIAL MEDIA PLATFORMS, STRATEGIES, PROS AND CONS AS A MARKETING TOOL

Abstract

Social media marketing is the use of social media platforms to connect with audience to build our brand, increase sales, and drive website traffic. This involves publishing great content on social media profiles, listening to and engaging the followers, analyzing the results, and running social media advertisements. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. In this article, we discuss the strategy used for marketing, planning and publishing, listening and engagement, how to analyze results using tools and advertising the business. It also provides some steps for social media marketing strategy in 2020. Each technology has its pros and cons. This article enables to gain facts about the positive and
negative aspects of social media marketing.