A STUDY ON CUSTOMER’S PERCEPTION OF EVANGELICAL SOCIAL ACTION FORUM IN SOCIAL BANKS (WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT IN TAMILNADU)

Abstract

The Indian Financial System is becoming more and more complex and dynamic as the changes are taking place in the business environment. Small finance bank are a type of niche banks in India. The aim behind these banks is to provide financial inclusion to those sections of the economy not being served by other banks and financial institutions. Microfinance is a form of money lending or banking service that is offered to low earning individuals or rural poor. It tries to evaluate the role of developing the microfinance circle with special reference to ESAF microfinance, which is one of the leading microfinance institutions in Tamilnadu. This paper describes the awareness and perception of customers of ESAF in different parts of Tamilnadu. Social Banking provide banking for the poor population, working for their developmental needs, providing them with easy formal credit, minimal requirements to open accounts, ease of access and friendly staff etc. Banking system in which banks subsidize the provision of banking services to poor and the orientation is towards serving the mass is known as social banking. The main foreground of ESAF is the spotlight they give to small entrepreneurs. They should work towards making society free of poverty and thereby increasing living standards by giving them to opportunities to join mainstream banking. This present study was led with an essential goal to examine the different determinants and fulfilment level on social focuses of social banks in India. This examine study was led distinctly in ESAF SFB of Coimbatore District in Tamilnadu.