Persuasive Methods In Advertising Posters For The Corona Pandemic

Abstract

Advertising posters play an important role in the persuasion process by adopting and employing various persuasive methods in their design, which leads to influencing the target audience, and the process of applying all the principles and conditions contained in the poster comes to ensure that the objectives of the media message are efficiently achieved and the desired purpose is achieved.
Therefore, the research problem becomes clear by answering the following question: “What are the persuasive methods used in the advertising posters of the World Health Organization dedicated to the Corona pandemic.” The research reached a set of results, including; The posters issued by the World Health Organization for the Corona pandemic are graphic emoji's, as a result, the
communication message did not reach the general public. This is due to the fact that plastic art does not embody the tangible reality, but rather is an expression of the tangible reality. Therefore, the persuasive messages that the World Health Organization tried to convey to people did not materialize.