Study On Traditional Handloom Textiles Of Kerala Into Regional Branding

Abstract

The regional traditional handloom textile products of Kerala include, enhanced design, structure, look-and-feel, weave and beauty and colors to make them attractive and acceptable to current fashion. The unique culture, traditional arts, temple arts and murals, wood carvings, natural beauty, scenic vistas are the inspiration to incubate new enterprises in to the handloom sector. The regional branding has been envisaged with the entire handloom clothing of Kerala under one brand called Kerala Handlooms through products of each region is branded separately such as Balaramapuram saree, Chendamangalam dothi, Kuthampully saree, Palakkad Settum Mundu, Kannur furnishing and shirting and Kasaragod saree. Each state of India has its own indigenous art and culture.Handloom industry give due important to the products by taking into account the regional taste. Kerala State has been demarcated into six regions and they are Kasaragod, Kannur, Palakkad, Kuthampully (Thrissur),Chendamangalam (Ernakulam), Balaramapuram (Thiruvananthapuram). By bringing the products of different region into a single brand with a view to revive the ancient hidden
treasures as well as present these unique product to Global fashion clothing lovers. Novelty in design brings in new fashion. The skills and wisdom of handloom weavers enhance the economic and social growth which helps to evolve policies for the promotion and development of handloom sector in the state.