Role And Importance Of Media On Consumer Buying Behaviour For Branded Apparel

Abstract

The impact of advertisement on brand loyalty is an important aspect. Creation of brand loyalty with the help of comparative information can change when competitors provide information to the contrary on a future date. Thus, whether brand loyalty can be created on a sustained basis with the help of comparative ads is question that can be answered. It may also be of interest on how comparison factor can be used to achieve the various objectives of an advertisement like gaining interest, enhancing image, level of persuasion, etc. Consumers do not feel encouraged to generate the word of mouth through social media traditional media, and these indications may imply that marketers would have to carry out certain actions in order to provoke these conversations.