The Cosmetic Industry Changing The Whole Market Scenario: A Review

Abstract

The Indian cosmetic industry is changing due to economic and digital growth. People have more income to spend on their individual needs. Males and females both are inclined toward their outer appearance and inner health. This has created a huge demand for cosmetic products. Companies are making products to cater needs of every individual, by providing products with different varieties, color shades, and skin conditions. The digital market has created a platform for companies to create their presence by investing in physical stores. Cosmetic products are available in urban, semi-urban, and rural areas also due to online market presence. Companies manufacturing their products in India can market their products worldwide. Each country has its norms and regulations for the manufacturing and marketing of cosmetic products. Companies need to follow those regulations for their global presence.