Impact Of It Enabled Business Transformation On Tourism Sector: A Study Of Digital Transformation Of Tourism Industry In Jammu And Kashmir

Abstract

Progress has been made in all aspects of society as digital resources have become more widely available. Until about twenty to thirty years ago, the term "digital" was only used by computer scientists and mathematicians. It is now widely available, ushering in a new era of "digital tourism" in the travel industry. Many countries' approaches to digital tourism already have a framework in place. The public's fascination with and adoption of digital technologies has shifted over the last few decades; the tourism industry must adapt accordingly. Without digitalisation, the tourism industry will be unable to compete with international destinations or service providers. Tourism businesses must digitise in order to meet the rising expectations of their customers. In our research, we hope to develop a new model that will provide a comprehensive overview of digitalization in the tourism industry.