Discussing Prospects And Oppportunities Of ECommerce Industries With Respect To Indian Context

Abstract

Transactions between people or businesses that take place entirely online are known as "ecommerce." Both consumers and businesses may benefit from E-Commerce in a number of ways, including lower prices and greater selection. The previous several years have been particularly fruitful for India's e-commerce sector, thanks to rising numbers of both internet users and mobile phone buyers. The country of India is now a prominent actor in the global economy. Researches in international business and management have begun to focus on the country as a result of its inexorable economic expansion after the reforms in 1991. This
paper's goal is to examine the literature on the effects of e-commerce on Indian trade as published in leading business and management journals, so that its readers will have a better idea of which studies have had the greatest impact, which issues have been given the most attention, and which conclusions can be drawn from the existing literature, and which can serve as a basis for future studies