The Study on the Impact of Price on the Perception of Buyers towards the Organic Food Products

Abstract

Aim of this study is to identify the influence of price on buyer perception of food products. This study was conducted in Chennai metropolitan city. The study was done among the consumers of organic products. The sample population was selected using convenience sampling and analysis of the data was done using regression. The sample size of the study was 100. The results of the study showed that there is significant relationship between price and buyer perceptions.