The Emergence Of Gig Talent Ecosystem In India And Its Implication On Future Of Work, Workforce & Workplace In The Post COVID Business Landscape

Abstract

The paper aims to study the Emergence of Gig Talent Ecosystem in India and its implications on future of Work, Workforce & Workplace in the post COVID Business landscape. Growth of Gig Economy in developed countries, is being fueled by Digital transformation & Work flexibility preferred by new age Millennial & Gen Z workforce. As per literature review, most of the earlier studies on the Gig economy have been based on knowledge of workers in the industrialized or developed world, with only a few studies concentrating on developing countries like India. As per ASSOCHAM study, India’s Gig economy is estimated to grow at a CAGR of 17.4 per cent. India’s Gig economy is projected to achieve a size of $455 Billion by 2023. Post COVID led disruption, companies in India are compelled to explore & experiment Gig Talent model to optimize cost & leverage flexibility for scaling up/down based on
Customer centric Business demand. The hybrid Work arrangement leading to organizations experimenting with remote work culture, with flatter, flexible, inter-connected & collaborative organizational structures. The Gig model in India have associated challenges of Legal ambiguity, Financial & Social Security, Work ownership & Workforce engagement, Performance & Productivity management.