A Literature Review Study On : Digitalization, Agility And Customer Value In Hotel Management

Abstract

A literature review is an overview of the previously published works on a topic. The term can refer to a full scholarly paper or a section of a scholarly work such as a book, or an article. The goal of this research paper is to study the literature related to the digitalization, agility and customer value in hotel industry. Strategic agility is examined as it relates to hotel digitization and customer value outcomes in this research paper. Using digital technology, hotels may communicate with customers to source new ideas, test new services and attract new clients. Using digital technology to communicate with partners and generate and/or deliver new value is made possible through partner agility. Achieving operational agility is all about using digital technology in a way that maximizes both efficiency and speed. As a result of this research, hotel managers may use digital technology to generate and deliver customer value through strategic agility, which is based on a hotel context