IMPACT OF COVID-19 ON MANAGEMENT EDUCATION: AN EXPLORATORY STUDY ON PUBLIC AND PRIVATE UNIVERSITIES OF PAKISTAN

Abstract

The COVID-19 has impacted the entire human life cycle and shifted the paradigm of education, forever. The study aim is to explore the COVID-19 impact on management education at public and private universities of Pakistan. For the purpose, the study applied quantitative research method. The data were collected using purposive sampling technique during the pandemic period through an online survey from the teaching staff of the public and private universities of Pakistan. The data gathered for research
highlighted the evolving issues, which were faced by educational institutions in various phases of the COVID-19 and digitizing of management education. Moreover, it has also highlighted the future directions pertaining to digitalization of education. Therefore, based upon the findings, as per researchers’ knowledge, this research is to considered first study which shows the impact of COVID-19 on the management education on the higher education of the Pakistan. In line with this, the current study would provide help
to academicians and educational managers to consider these prevailing factors in order to improve and sustain quality of education. The research limitations and suggested recommendations are also discussed at the end of the study