Role Of Social Media In Popular Mobilizations With Comparative Analysis Of Facebook And Twitter

Abstract

There is a silent and hidden impact of influencers on social media during popular mobilizations. Social media alone is not effective without presence of other means of Popular Mobilization. It is found from the present study that Social Media connects through two way dialogue, hence Leaders can make real time strategies to influence people and Social Media has a mass reach are two most important roles that social media plays. These two are closely followed by Social Media has a viral impact and Multiple impact and Top Social discussion on movements attract enough mass media attention. Social media has covered all the verticals no matter business, politics, education everything which shows the mean as, Social media is at the convenience of Leaders and Followers, Social media covers people beyond geographical boundaries, Social Leaders amplify their impact through social media and Social media communication and connectivity is the best methods of peaceful protest. It makes the good impact in the sense Social media converts classes into masses. These two are closely related mean variables which are Social media plays a great role in putting pressure on government and local authorities and Content on Social media stays for long and remains quickly ready for reference.