THE EFFECT OF COVID-19 OUTBREAK TO PANIC BUYING BEHAVIOUR IN INDONESIA

Abstract

This tudy proposes and examines the model of conceptual in order to settle research gaps on the effect of Covid-19 outbreak to panic buying in Indonesia analyzed with social media variable, social distancing policy, supply disruption as well as knowledge variable as the mediation variable. Data were collected from the people of Indonesia through google form with its time of deployment starting from 1 –5 April 2020 and the age limit at least 17 yrs old. In total of 275 response were obtained from the respondent of this study with sampling technique of PLS. The primary finding of this research is that panic buying behavior is affected by supply disruption, in other hands social media and social distancing policy causes the society to obtain knowledge about the pandemic of Covid-19 thus it’s not affecting the panic buying behavior