Critical Analysis Of Green Marketing: With Reference To Eastern India

Abstract

Today, both consumers and sellers are concerned about the world's future, and this has influenced customers' purchasing decisions to favor environmentally friendly or ecofriendly items. Because of this shift in client expectations, manufacturing businesses have altered their processes and are now producing more environmentally friendly products. This green policy prompted a wide range of actions, including:
1. Product modification
2. Change in production process
3. Packaging changes
4. Modifying the advertisements
This research paper reflects critical analysis of Green Marketing in Eastern India