Assessing Role of Campus Radio in Pakistan: A Study of Rawalpindi/Islamabad Universities

Abstract

This research study has designed to find out the role of campus radios for students in education. Campus radio is studied with the perspective of Uses and Gratifications paradigm. The results of this survey research in universities of Rawalpindi/Islamabad, proved that campus radios in both public and private universities gratify the educational needs of their students almost equally. More the students have need for educational content on campus radio, more the campus radio broadcasts gratify their educational needs.