TAI LUE TEXTILES OF PHAYAO PROVINCE AND THE PRODUCTS DEVELOPMENT BASED ON THE CONCEPT OF THE CREATIVE ECONOMY

Abstract

This study aims to 1) to invest general conditions, the use of Tai Lue textiles, patterns, colors, and the production process of Tai Lue textiles of Phayao. 2) to study marketing factors for the product design and the product development of Tai Lue textiles. 3) to evaluate the design results of Tai Lue textiles in terms of the capital, the process, and the usability. 4) to create the prototyped products and to increase the product value of Tai Lue textiles. The sample of this study are 400 people who are interested in textiles using a purposive sampling at textile stores. An accidental sampling was used to choose the sample for providing the information and the opinions toward the product before and after design. After that, the product model was evaluated by 3 star-groups of community products
and 3 design experts to evaluate the suitability of product models. After evaluating, the product models were created and evaluated the opinions of the consumers toward the designed products. The results of this study revealed that patterns appearing on Tai Lue textiles reflected the belief in “Tung”, the one hanging flags in Lanna arts. The form of patterns came from shapes of the architecture, castles, and animals (i.e., elephants, horses, bulls). The patterns that are suitable for applying are patterns of the flora, the nature, and the environment which are a stream, plants, leaves, flowers, water ferns, paco ferns, cottons plants, and orange jasmine flowers. The aforementioned patterns were mostly found in sarongs, blankets, and wraps around the breasts. The design and the development of Tai Lue textiles must not conflict with beliefs and rituals. In addition, Tai Lue textiles could be designed to be unique clothing and the models of Tai Lue casual wears based on the concept of the creative economy. Importantly, it could increase the product value.