Impact of big data predictive analytics of Strategic Alliance in the Big Data Environment: A mediating role of big data culture

Abstract

Based on the resource-based theory, the current study examines the relationship between big data predic-tive analytics and strategic alliance performance. Furthermore, big data cultureis treated as a boundary condition between big data predictive analytics and strategic alliance performance. There has been little attention has about big data culture influences on big data predictive analytics and strategic alliance performance, especially in developing countries like Pakistan. A survey instrument was used to record the responses from 331 employees of the national database and registration authority (NADRA) of Pakistan. Study findings show that big data predictive analytics has a positive and significant relationship with strategic alliance performance. It was also found that big data culture plays the role of mediator between big data predictive analytics and strategic alliance performance. The study adds a new perspective and contribution to the literature on big data predictive analytics, strategic alliance performance, and Pakistan's NADRA. Further, the study results explain that big data culture is currently the lifeblood for organiza-tions.With the efficient and effective use of a big data culture environment, companies can boost their standards to compete with other organizations in the market.