“A Study On Impact Of Covid-19 On Online Buyer's Purchase Preferences”

Abstract

The COVID-19 pandemic has had a profound impact on various aspects of our lives, including the way we shop and make purchasing decisions. As people adapted to lockdowns, social distancing measures, and a general sense of uncertainty, online shopping emerged as a crucial lifeline for many consumers. In this response, we will delve deeper into the impact of COVID-19 on online buyers' purchase preferences, exploring key trends and changes that have shaped the e-commerce landscape.