SUSTAINABLE CREATIVE CULTURE TOURISM DEVELOPMENT BASED ON THAINESS AND LOCAL IDENTITIES IN PRANBURI RIVER BASIN

Abstract

This is a research and development with the objectives for(1) survey and evaluate the potential of culture attractions, (2) develop the Creative Culture Tourism, and (3) evaluate the Culture Tourism Development using survey, questionnaire, interview and evaluation forms as the research tools and evaluate with means and percentage. The research was done in Pranburi River Basin, Thailand, which found that there are diversity of culture sites in the basin which appropriated potential for developingCreative Culture Tourism in the very good level(74.24%) by 31 sites in numbers. The most potential culture sites are Pala-u and Pala-u Noi village inHuay Satyai sub-district community where become the representing village in the basin for developing Creative Culture Tourism managing by Pala-u Homestay Group. Most of tourists travelling in the basin were teenage students who need to see the tourism service providers develop their service skill (78.40%) especially in polite and friendly hospitality. Huay Satyai Community uses the distinctive culture constructs Creative Tourism Activities such as the making of Karen tribe’s body-loomed cotton products to attract tourist. Then, 5 elements including potential tourism resources, the local readiness, the local participation, interesting culture and community identities are used for creating Culture Tourism Pattern with high propriety (73.75%). 9 Culture Tourism Routes in Huay Satyai community are created and
5 Pranburi River Basin Culture Tourism Routes are also created with high propriety (74.17%). Finally, VDO clip and Google Maps applicationare used for publicizing the Creative Culture Tourism in Pranburi River Basin area with medium propriety (65.42%).