The Learning of Cultural Quotient in Higher Education: A Case Study of SuanSunandha Rajabhat University Student, NakornPathom Campus

Abstract

Post-modernization era, the society becomes more diverses. People travels freely and always bring their norms, values and culture with them. Hence, it is vital learning different cultures in order to better understand others. This study aims to assess factors affecting cultural learning of undergraduate students in hospitality, tourism, airline business and international business program. The questionnaires were administered in collecting the data from second year students. The ANOVA and structural equation modelling were conducted to compare and investigate the causal relationship of the factors affecting cultural learning. The result found three important determinants affecting cultural learning including: self-experienced confronting different culture in other parts of the country, students’ own interest to learn other cultures, and a part-time job allow students to meet and interact with various people from multi-cultures both national and international. The recommendations, therefore, the university should integrate work-based learning, or activity -based learning allow students to face with various people from various parts of the world. As well as, providing appropriate technology tools, and times for student to search, to learn other cultures in accordance to their own interest.