CUSTOMER SATISFACTION TOWARDS WHIRLPOOL HOME APPLIANCES – A STUDY

Abstract

Customer behavior is the determining factor for the purchase of a product. When a customer prefers a particular among a number of varieties, it is known as customer preference. The attributes of a product should attract the attitude of customer, for having customer preference. The customer preference many change from time to time, due to changes in fashion and because of faster development of the science technology. This study is to analyze the satisfaction level of customer with reference to whirlpool home appliances. Customer is the individual or organization unit that consumes a product. A customer is a king of a market.