The role of customer relationship management in achieving strategic awareness through the mediating role of competitive priorities (An analytical study of the opinions of a sample of workers in the health care center in Karbala city)

Abstract

The current study aimed to test the correlations between the study variables represented in customer relationship management, competitive priorities, and strategic awareness and to identify the effect of the above independent variables on the adopted variable strategic awareness, and the questionnaire was used as a tool to identify the views of the study sample that was conducted in the health care delivery organization in the city Holy Karbala, and the study included a sample of 20 people working in that organization. Statistical analysis was carried out within the SPSS program to identify the nature of the relationships between the study variables, which was represented by the acceptance of all four hypotheses of the study, in other words, the presence of a significant
relationship between the study variables and what supports the overall model of the current study.