The impact of attitude and consumer buying behavior towards online purchasing in Pakistan after Covid-19 (A Case Study of SBBU, Campus Naushahro Feroze)

Abstract

The advent of information technology to every aspect of human life and business has been so obvious that it does not need to beaccentuated more. Information technology has been of great essence in E-commerce and contributes to thebanking system in three different ways as follows: it saves the time of the customers and the employees conspicuously, cutsdown the expenses and facilitates the network transactions.This study aims to investigate the effectof consumer attitude and behavior on online purchasing after covid-19. The data have been obtained through the primary source from the 130 respondent students at the Shaheed Benazir Bhutto University, Campus Naushahro Feroze using the five points likert scale questioner. The findings then proved that the most of consumer shifted to online purchasing during current pandemic situation of covid-19. Further by analysis regression, observed that the there is positive relationship between consumer attitude and behavior towards online shopping/purchasing.