A Comparative Study About The Customers Satisfaction Regarding Digital Marketing Among Different Age Group Of Male And Female Customers In Online Shopping Behavior

Abstract

This study aims to find the opinion difference of customer satisfaction among the different
age groups of male and female customers in online Shopping Behavior. The exploratory
research design is used for the exploration of new facts, new knowledge, and new
information on online shopping trends. The descriptive research design is used to test the
hypothesis. A total of 345 respondents are selected for the study of customer satisfaction
in online shopping. The significance level is set at 5% in this study. The Independent t-test
and Analysis of Variance( ANOVA) statistical tools are used for the comparative study of
two groups and more than two groups. The bar and pie chart are also used for the pictorial
presentation of the data. The SPSS 23.0 version software is used for the data analysis.The
findings of this study are concluded that matured age groups above 31 years of female
respondents are much more satisfied in online shopping in comparison of male customers.