Investigating the Use of English Code Mixing in Sindhi Newspapers and its Impact on Readers; A Content Analysis Study of Daily Kawish Newspaper

Abstract

To explore the recent phenomenon of English code-mixing in Sindhi language newspapers, the content analysis of Daily Kawish newspaper of Pakistan, interviews, and survey were applied. The English words were taken from news, and an attempt was madetofind their Sindhi alternatives. The majority of themhad alternative Sindhi wordsbut were not used in the news. Theinterviews regarding code-mixing were taken from reporters. The 50 copies of questionnaire were distributed among students from Shaheed Benazir Bhutto University, Shaheed Benazirabad. The majority of the respondents (28, 28 & 34) were alternate-day readers, read newspaper to receive news and updates, and consume one an hour on newspaper reading respectively, majority of them were satisfied with the language style of newspaper, and 31 as the majority of the respondents felt disturbance in understanding what they read when they find borrowed words amidst reading newspaper.