A Study On Investor Perception Towards Systematic Investment Plan With Reference To Navia Markets Ltd, Chennai

Abstract

The study to understand the behaviour of individual in systematic investment plan, specially their attitude and perception with respect to the systematic investment plan, a survey is conducted to collect data relating to the above project. The primary objective of the study id to study the investor’s perception towards systematic investment plan. For accomplishing the objective of the study, a survey was conducted by preparing a structure questionnaire, which contains open ended, close ended and ranking questions.
The research design for the study is descriptive in nature. The descriptive study helps researchers to find out various characteristics of the population. Conveniences sampling technique was adopted for selecting sample units for the population. A sample size of 174
respondents was selected for analyzing the data. The statistical tools used for the study may include percentage analysis, Mann Whitney U test, Chi-square, Kruskal wallis H test. The analyse data is presented with the help of different charts to make a pictorial and diagrammatic representation, findings, suggestions and conclusion have been drawn from the opinion and suggestions given by the respondents it is found maximum investors are investment in Mutual Funds and minimum investors are invested in Insurance. Most of the investor prefer for the Flexible SIP. Thus the study made above helps us to suggest Navia Market Ltd to improve its customized
products for lending against systematic investment plan. Form the conclusion part it is clearly understood that the nature of investment differs from individual to individual and is unique to each one because it depends on various parameters like future financial goals, the present and future income model, capacity to bear the present & future income model, capacity to dear the risk, the present requirement and lot more.