A Study On Impact Of Advertisement On Buying Behaviour With Reference To Peeyesyem Hyundai

Abstract

Advertisement is one of the marketing communications and it is using audio or visual way from establish. The sponsors of advertising are often business who wish to promote their products or services. The company was adopted different types of strategies, for example the celebrity’s endorsement and animated spoke-characters are using car advertising. The advertisement is motivating from people to buying products and too aware, and to easily recall that particular car products. This study presented the customer response is affecting more advertising variables. Those variables are supported by the creating good advertising as well as attracting the customers. Using these variables is increasing buying power, good impression to the customer. This survey was passed in the car owners. The research design used for this study is descriptive in nature. Sampling technique adopted for the study is convenient sampling, non-probability sampling. Data collection is made with both primary and secondary data in this study. The primary data were collected through questionnaire by means of mailing and survey with the car owners. The source of secondary data was journals and research paper. The used for analyzing the advertisement lead to customer response rate is factor analysis and chi-square test in SPSS.