An Empirical Analysis Of Significance And Influence Of Digital Marketing Practices On Consumer Purchase Decision

Abstract

With huge development in technology, the usage of Digital Marketing, Social Media
Marketing and Search Engine Marketing gets increased. Digital Marketing is employed by the
marketers to encourage the goods and services to the marketplace. Digital Marketing is an
essential one for increasing the sale of goods and services. The principle of the digital
marketing is concerned with the consumers and allows the customers to interact with
product by virtue of digital media. The main intention of the research is to study the impact
and merits of the Digital Marketing for both marketers and consumers. In addition, it studied
the importance and impact of the Digital Marketing with influence on consumer buying
behavior. The research is carried out based on structured questionnaire for primary data
and the sample size considered is 500 respondents.