Influence Of Brand Awareness On Customers Buying Behaviour

Abstract

Brand awareness and brand loyalty plays a vital role in customer satisfaction. Brand awareness is measured in many aspects such as brand equity and brand image. The brand image is measured through various attributes such as price of the product, level of awareness towards the product, quality, design, services and so on. In this regard, the research covers the level of awareness and opinion towards the various attributes of the KAG tiles. The research also identified the relationship between buyer behaviour and brand image. The research is carried out with the help of a research instrument which carries well structured closed ended questions. A sample of 520 respondents is surveyed and the data collected were analysed using the statistical and descriptive research.